Our design process starts with a mood board. Our talented team of designers draw inspiration from a range of sources, including fashion icons, recent travels, art, nature, architecture, and street style. The mood board is the foundation on which our collections are built, providing a visual guide that sets the tone for each piece.

Once we have our inspiration, we start sketching. Our team works meticulously to create pieces that are both fashion-forward and functional, blending current trends with our unique brand aesthetic. We analyze color palettes, textures, patterns, and silhouettes to ensure that each element contributes to the overall vision and purpose of the garment.

After the sketches have been finalized, we move on to the sampling stage. We collaborate with highly skilled pattern makers and sample makers to bring our designs to life, creating prototypes that allow us to test the fit, fabric, and construction of each garment. We take into account every detail, from the quality of the fabric to how it feels against the skin. We make adjustments and refine the design until we are happy with the finished garment.

Storytelling is a crucial component of our design process. We bring our designs to life through photoshoots, which capture the essence of our collections and showcase them to the world. Our process involves model and location scouting, styling, prop sourcing, and meticulous attention to detail. We work with the best photographers, hair and makeup artists, and stylists to ensure that every shot is a work of art, telling the story of our designs.