Our collections inspire confidence with the unexpected. Silhouettes that evoke the feeling of empowerment and joy. Bold and modern textiles, one-of-a-kind prints, with finishings that elevate the everyday. Our pieces are designed for the modern woman and made to be worn for years to come.

Hunter Bell studied fashion design at the University of Alabama and Parsons in New York before founding her eponymous label out of her Manhattan apartment in 2006 with a rebrand in 2013. The brand quickly grew in notariety and was soon carried by well-known retailers across the United States. Hunter was drawn to design because she was inspired by the joy it ignites in others and wanted her collections to do just that. Her love of travel and searching for the unexpected, is an integral element to so many of her prints and special textiles throughout her collections. 

Hunter lives in Texas with her husband and three children.